Academic

ANN ALTHOUSE: We?re going to have to pay to read the NYT on line. ?For me, reading on line is tied?

By Glenn Reynolds

ANN ALTHOUSE: We’re going to have to pay to read the NYT on line. “For me, reading on line is tied to blogging. I’m not going to spend my time reading sites that I can’t blog, and I’m not going to blog and link to sites that you can’t read without paying. Currently, I link to the NYT a lot, perhaps several times a day. I don’t know how much of their traffic is sent their way from blogs, but it’s one more factor that will limit their readership. You’d think what a newspaper would want most is readers, both to influence and to sell to advertisers. I know they need to make money, but I wish advertising was the way. Once they close themselves off ? as they did once before with the failure known as TimesSelect ? they sacrifice readers and lose appeal for advertisers.”

You have to make money somehow. Is this the way to do it? I’m skeptical, but in a way I’d like to be wrong, as there don’t appear to be any generally applicable schemes for making money from news on the Web.

Full post as published by Instapundit.com on January 17, 2010 (boomark / email).