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Stratton Faxon; and Silver, Golub, & Teitell

You're not  very good at what you do.  Nobody knows your name.  So you buy someone else's name.When someone types in the name of a well-known lawyer, you pay Google to have them show your name instead.  It gets better.Your name will appear above the name of the lawyer whom the potential client was researching.Sleazy?  Ethical?  There's a big fight over this in Connecticut.  It seems that Silver, Golub, & Teitell paid a marketing firm money to market Silver, Golub.  The marketer paid Google to have Silver, Golub's name appear whenever someone Googled "Stratton Faxon."  Stratton Faxon sued Google.The lawsuit against Google will apply to all trade marks.  I'm more interested in the legal ethics issues.Legal ethics, presumably, would require a lawyer to abide by higher standards than those governing regular companies...continue to full post

Full post as published by Crime & Federalism on June 01, 2009 (boomark / email).