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UBS Uses Google Adwords to Announce Settlement

By Mark H. Astarita, Esq.

This is a first, at least for me. I was at SECLaw.com and noticed in the Google Advertisements an ad for the UBS ARS settlement. It wasn't an ad from an attorney, it had a reference to UBS.com.I thought someone was trying to spoof UBS' web site, or that it was someone trying to generate clicks from ARS holder by putting UBS' web site URL in the ad.I followed the link, and lo and behold, it was a link to the real UBS site, specifically a press release about the settlement with the NY AG, the SEC and the NASAA.An interesting concept, paying Google to advertise your multi-billion dollar settlement with regulators. I wonder if that was part of the settlement, or if UBS is really that proud of their multi-billion dollar settlement that they are paying to advertise it...continue to full post

Full post as published by SECLaw.com on August 10, 2008 (boomark / email).