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International Law
: Le petit Musee des Marques (pMdM)Air France : vers un nouveau logo ?
By Frédéric Glaize
Parmi les marques publiées au BOPI du 20 juin 2008, on trouve deux demandes d’enregistrement au nom d’Air France qui peuvent laisser penser à une évolution de l’identité visuelle de la compagnie aérienne. Logo dédié à un usage particulier ou futur remplaçant des célèbres parallèlogrammes ? Abandon de la graisse de l’Antique Olive Nord de Roger Excoffon (comme pour le logo Air France KLM) et de la séparation des mots ? N’étant plus dans le secret des dieux, je laisse des points d’interrogations (et les commentaires ouverts aux érudits)…
Pour un retour en arrière, l’INA propose un petit sujet en vidéo sur l’histoire du logo (la crevette) puis la création du premier logo des parallèlogrammes (en 1976) :
Full post as published by Le petit Musee des Marques (pMdM) on June 24, 2008 (boomark / email).
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