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Last week, the blog search engine Technorati released its 2008 State of the Blogosphere report with the slightly menacing promise to "deliver even deeper insights into the blogging mind." Bloggers create 900,000 blog posts a day worldwide, and some of them are actually making money. Blogs with 100,000 or more unique visitors a month earn an average of $75,000 annually—though that figure is skewed by the small percentage of blogs that make more than $200,000 a year. The estimates from a 2007 Business Week article are older but juicier: The LOLcat empire rakes in $5,600 per month; Overheard in New York gets $8,100 per month; and Perez Hilton, gossip king, scoops up $111,000 per month.[Slate]
Wir fragen uns unwillkürlich: Wieviel ist dann wohl ein qualitativ herausragendes "Prime-Blawg" mit echter Breitenwirkung und intellektuellem Tiefgang (z.B. Law Blog, Handakte, GBN) auf dem freien Werbemarkt wert?
Full post as published by jurabilis - German bLAWg from Berlin. on October 03, 2008 (boomark / email).
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