Legal Marketing & PR

Customer priority

By Ed

As quoted by Alan Weiss, citing an IBM survey, CEO's focus on three elements:

1. Embody creative leadership (take prudent risk, invite disruptive innovation)
2. Reinvent customer relationships (set priority of customer intimacy)
3. Operating dexterity (flexible cost structures and opportunistic capabilities)

Shouldn't this be what law firms do? Take prudent risk to grow the practice and enhance the well-being of its members and staff; focus their energies outward, to benefit their clients, which would include both pricing and costing flexibility.

Too often, law firms are all about their lawyers, and they forget the well-being (intimacy) of their customers/clients.

Full post as published by Law Biz Blog on June 23, 2010 (boomark / email).