Legal Marketing & PR

How to Use the Web to Get a New Client Every Day

By Larry Bodine

Last 24 hours to Register!

SPEAKER: Enrico Schaefer, founder, Traverse Legal 
DATE: Thursday, October 28, 2010
◊10 AM - 11:15 Pacific time
◊ 11 AM - 12:15 PM Mountain time
◊ Noon - 1:15 PM Central time
◊ 1 PM - 2 PM Eastern time
LOCATION: A web seminar viewable on your computer
CONTACT: Program Director Laura Kresich,(773) 966-9273

REGISTER NOW: www.PBDI.org

Imagine harnessing technology and the Internet so well that you don't have to pound the pavement to look for new business. Instead, a dozen prospective clients would find you on the Internet and would call or e-mail your office every day, and at least one would turn into a client seeking sophisticated legal work. Every day.

Visionary and intellectual property lawyer Enrico Schaefer has devised a method that accomplishes this, using software that will track exactly what prompted the new client to call or email. Any tech-savvy lawyer can use this method to generate new business.

[One $300 computer connection entitles you to invite as many people you wish to view and hear the program in a conference room.  Invite as many people as you want.]

WHO SHOULD ATTEND

• Management and Executive Committee members at large law firms
• Marketing Partners at all firms
• Owners and lawyers at boutique law firms 
• Chief Marketing Officers and Marketing Directors who want to learn about technology that actually works to generate new business.
• Partners, associates and other lawyers who would like to harness the awesome power of the Web to bring in leads and clients.

WHAT YOU WILL LEARN

• How to pick a niche for yourself and the importance of doing so.
• How to distinguish yourself from competitors.
• Why blogs work so well in attracting calls from potential clients -- and the news media.
• An easy and inexpensive way to create content for one, 20 or 200 blogs.
• The significance of tracking where your business comes from, and how to do so.
• How to enjoy a happy law practice with interesting work from clients you like in a place that most people go on vacation.

Full post as published by Larry Bodine's LawMarketing Blog on October 27, 2010 (boomark / email).