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Bankrupt Firm Owes $1.5M for Phone Book Ads

By Robert J. Ambrogi

Here is the best reason yet for lawyers to quit advertising in yellow pages -- in fact, here are 1.5 million reasons. A Florida personal injury firm filed Chapter 11 bankruptcy this week, listing debts of $2.5 million to its top 12 creditors, $1.5 million of that for advertising in various phone directories. The bankruptcy was filed by A Advocates & Attorneys -- a name no doubt chosen to appear at the top of the telephone listings. A Advocates is an affiliate of the Kennedy Law Group in Tampa, according to a report published yesterday by the Tampa Bay Business Journal. The firm also does business under the names of A Professional Association of Trial Lawyers and A Personal Injury Law firm. Thomas J. Kennedy, the president of the firm, is known in the Tampa Bay area for his regular appearances as the legal expert for Daytime, a television program that airs mornings on Tampa's NBC affiliate, Channel 8. According to the Business Journal, the firm's bankruptcy filing lists assets of between $100,000 and $500,000 and liabilities of between $1 million and $10 million. The firm owes $1.1 million to Idearc Media, the official publisher of telephone directories for Verizon...

Full post as published by Legal Blog Watch on September 09, 2009 (boomark / email).