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Legal News

: Legal Blog Watch

How Does Your Blog Rate?

By Carolyn Elefant

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What makes a law blog influential? ELawMarketing's Joshua Fruchter offers some ideas over at Lawyer Casting, summarizing some of the metrics used by MarketingSherpa, a marketing research firm. Although "eyeballs" (i.e., unique visitors and page views) are significant, there are other, more meaningful ways to measure popularity and influence. These include: * The number of inbound links (including from whom (industry leaders?), and how many of those links were added within the last 30 days, which can demonstrate growing influence in a vertical); * The number of comments (including how many were left within the last 30 days). * Citations...

Full post as published by Legal Blog Watch on July 10, 2009 (boomark / email).

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