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Legal News

: Legal Blog Watch

Coming Soon: Unvarnished, 'The Completely Evil Social Network'

By Bruce Carton

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"The Completely Evil Social Network" and a "digital extortion racket" (Gawker) "A Clean, Well-Lighted Place For Defamation" (TechCrunch) "Everything that's awful about the Web right now: anonymous, drive-by, ad hominem attacks that can't be erased or edited and that live in search forever." (CNET) If the site above sounds like it is for you, then by all means get yourself over to Unvarnished. You'll need an invitation, however, as the site is still in "private beta" mode. Nonetheless, bits of information about this new Web site (none of it good) continue to cross my radar screen every week or so. The Gawker article above has perhaps the most direct analysis of Unvarnished, calling it a cross between the "anonymous pompous idiocy of Yelp with the overserious 'professionalism' of LinkedIn." (note: Yelp is a site on which consumers can rate and review local businesses). Essentially, Gawker writes, Unvarnished bullies you into joining so that you can try to regain some measure of control over your professional reputation: Anyone can set up a "profile" for you and start venting anonymous "feedback" about your career. You can eventually "claim" this profile, but only by joining Unvarnished. Get it? Join Unvarnished or have no...

Full post as published by Legal Blog Watch on May 07, 2010 (boomark / email).

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