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I'll Take One with Mustard, Sauerkraut and an Alibi Witness

By Eric Lipman

Lawyer advertising the old fashioned way -- sort of -- is alive and well in Houston. Via my biggest fan, Scott Greenfield of Simple Justice, comes this story from the Houston Chronicle about a hot dog vendor selling prime ad space on his golf cart, which he parks right outside the courthouse on a daily basis. Scott opines that, for a criminal defense lawyer, openly proclaiming your availability and willingness to take on a simple case for a bargain basement fee is something to be ashamed of. He also suggests that the vendor, Mark Lynch, might increase revenue by charging extra to recommend a particular advertiser over others, the SEO of the dirty water dog world. If your target client base is the defendant who shows up at the courthouse sans representation and on an empty stomach, though, is there anything wrong with trying to bag a few extra bucks? Personally, I'm suspicious of anyone who sells hot dogs out of a golf cart, rather than the traditional non-motorized bacteria hotel. In any event, Lynch should do all he can to bring in the money now. Once hot dogs are redesigned, sales, of both the dogs themselves and the ad...

Full post as published by Legal Blog Watch on March 09, 2010 (boomark / email).