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Law Firm Cassels Brock Rolls Out Original, Engaging Student Site

By Bruce Carton

Based on the hundreds of "bad news" articles and blog posts I've read over the past months about the state of the legal market for law students, I didn't realize that there were any entry-level attorney jobs out there. And I certainly didn't realize that in some places, at least, law firms are still pouring money into things like multimedia "student" sections of their websites to impress and attract students to join their firms. Via the Precedent blog, I've been set straight on this point and came across the terrific student site put together by Toronto law firm Cassels Brock. I've never even heard of this law firm but it has pulled out all the stops to create a student site that is engaging, interesting and even quite amusing. As described by Precedent, it "includes social media components, a student blog, videos, plenty of photos, events listings and, most notably, an interactive office tour set up like a game with 'secret' content hidden throughout." Cassels Brock's Leigh-Ann McGowan, who is responsible for professional development and student programs, told Precedent that, "We weren't interested in emulating another law firm recruitment website. Young professionals are looking for a site that is different...

Full post as published by Legal Blog Watch on July 30, 2010 (boomark / email).