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: Legal Blog Watch

'Simplicity Guru' Alan Siegel's 'Simplified Credit Card Agreement'

By Bruce Carton

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Via Public Citizen's Consumer Law and Policy Blog I came upon the great video below featuring Alan Siegel, a branding expert and "simplicity guru." One of Siegel's missions is to put legal documents for government and business into plain English, and he has offered up a stellar example of that in the form of a simplified credit card agreement (click the thumbnail below to see full size): Siegel says he locked himself in a room and created this simplified agreement after hearing President Obama ask why credit card companies could not offer customers a clear, one-page agreement explaining the terms of the relationship. I'd say he did a pretty darn good job and his effort is far clearer than anything I've ever received from my credit card company.

Full post as published by Legal Blog Watch on August 17, 2010 (boomark / email).

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