Legal Niches

AMD?s Changing the Game Donates $200k to Texas PBS Station

By pete_gallagher

Chip maker AMD has announced a $200,000 grant, through its AMD Foundation, to San Antonio, Texas Public Broadcasting Service (PBS) affiliate KLRN that will let youngsters develop games based around social issues.

As part of AMD's Changing the Game program, kids will utilize the online virtual world Whyville to create the games. Once games are created, KLRN will assist the young developers in filming videos that document the game creation process. The resulting videos will be broadcast on KLRN and be made available to other PBS stations around the country.

llyson Peerman, AMD Foundation President, said, "This project will allow us to scale the reach of youth game development to millions of registered players in Whyville.net, and especially help us to reach and empower more young women, a key demographic in Whyville's virtual world."
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Full post as published by GamePolitics.com on September 29, 2010 (boomark / email).