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: GamePolitics.comAmerican Heart Association and Nintendo Team Up
By pete_gallagher
Recognizing the Wii as an enjoyable way to stay moderately fit, the American Heart Association (AHA) and Nintendo have paired for a 'multifaceted' strategic relationship.
Nintendo will benefit from the AHA logo appearing on packaging for the Wii system and specific products like Wii Fit Plus and Wii Sports Resort. A united call to action will urge consumers to 'Get Informed,' 'Get Empowered' and Get Active,' while the jointly-produced ActivePlayNow website will inform people on the benefits of being physically active and offer helpful tips such as 'Choose a parking spot farther away than usual, and take some extra steps.'
Nintendo and the AHA also plan to produce a 'multidisciplinary' summit later this year that will 'take a closer look at the synergies and potential benefits of active-play video games and physically active lifestyles.' Participants will include AHA Exercise Physiologist Dr. Timothy Church and Entertainment Software Association (ESA) President Michael Gallagher.
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Full post as published by GamePolitics.com on May 17, 2010 (boomark / email).
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