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: GamePolitics.com

Avalanche Boss Talks 'Always On' DRM

By james_fudge

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Avalanche boss Cristofer Sundberg says that DRM solutions like Ubisoft's "always on" protection do more harm than good. Speaking to CVG, Sundberg said that DRM like Ubisoft's does more to punish consumers than it does pirates; who considered cracking it the "ultimate Rubix Cube."

Pirates and crackers do so love to be challenged. But more than that, Sundberg noted that this kind of DRM is the sign of a "scared market" that doesn't fully grasp how much ill will it creates with consumers who simply want to buy and enjoy a game without hassles. Read More

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Full post as published by GamePolitics.com on May 25, 2010 (boomark / email).

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