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: GamePolitics.comChinese MMO Creator Buys into TV & Film Businesses
By pete_gallagher
Beijing-based Perfect World Co. Ltd., an online game operator and developer with titles such as Legend of Martial Arts, Perfect World, Chi Bi and Hot Dance Party, has made investments into two fellow Chinese media companies.
Perfect World will dump 110 million yuan (approximately $16.2 million U.S.) into Beijing Xinbaoyuan Movie & TV Investment Co., Ltd. and an additional 82.3 million yuan (approximately $12.1 million U.S.) into Shanghai Baohong Entertainment and Media Co., Ltd. Both investments were described as majority stakes for the game company.
Both Xinbaoyuan and Baohong—headed up by 'renowned' director Zhao Baogang—were labeled as 'engaged in the film and television program production and distribution business.' Xinbaoyuan also operates an entertainment agency business, representing over 20 Chinese celebrities.
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Full post as published by GamePolitics.com on July 29, 2010 (boomark / email).
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