Legal Niches

EEDAR and the Influence of Review Scores

By james_fudge

According to a study from EEDAR - conducted by SMU Guildhall, gamers think more positively of games that get better reviews. Using PopCap's Plants vs Zombies, the study divided 188 people into different groups. One group was shown positive reviews, another group critical reviews, and a third group was shown no reviews at all.

At the end of the play session, all participants were offered a choice of $10 in cash or the game. Around 20 percent more of those players who were told that Plants vs Zombies had reviewed well chose the game than those told the opposite, and all those told were twice as likely to pick the game.

EEDAR believe that the results of its study proved that review scores affect word of mouth, and recommend that publishers employ them in their marketing to a greater extent: Read More

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Full post as published by GamePolitics.com on July 08, 2010 (boomark / email).