Legal Niches

Epic's Mike Capps on How Fox News Affected Bulletstorm Sales

By james_fudge

Epic Games' president Mike Capps is delighted with the early success of Bulletstorm, saying that the game sold out its first run at "one major retailer."

"We got a reorder on day one from one of the big U.S. retailers that focuses on games," said Capps. "So that was a pretty good feeling."

We would assume he did not want to say "GameStop" for some reason. Capps went on to say that launching a brand new IP is one of the most challenging aspects of developing a game:

"[Launching a new IP] is really hard. I read something that less than 1% of console games this generation launched as new IP sold a million units,' he added. 'So if you don't sell a million units you lost money, basically. I'm pretty confident we'll be on the good side of that [1 million] number. I'd rather sell Gears-type numbers that'd be fantastic." Read More

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Full post as published by GamePolitics.com on March 08, 2011 (boomark / email).