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: GamePolitics.comIs Facebook Advertising Outing Gay Men?
By james_fudge
We already know that some Facebook apps may have been giving user data to advertisers, but a report in the UK-based Daily Mail suggest that the world's largest social networking site might be outing its gay members through advertiser actions.
A team of researchers from Microsoft and Germany's Max Planck Institute ran a Facebook experiment by creating six fake profiles: two straight men, two straight women, a gay man, and a lesbian. The goal was to see if Facebook targeted ads based on sexuality. Besides the sexual orientation angle, the profiles were completely the same. The team monitored the accounts for a week. Read More
Full post as published by GamePolitics.com on October 23, 2010 (boomark / email).
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