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: GamePolitics.com

Game Aims to Improve the Driving of Geriatrics

By pete_gallagher

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Insurance company The Hartford is promoting a game called DriveSharp and offering its elderly policy holders a $50 rebate for those that complete 10 hours of play in the title.

DriveSharp is built around three separate exercises—Jewel Diver, Sweeper Seeker and Road Tour—which may 'feel like games but are serious science.' It was claimed that a study published in the Journal of American Medical Association reported that users of DriveSharp reduced car crashes, increased useful field of view, reacted faster to dangers and drove with greater confidence at night.

The game costs $79, which might lead you to ask what a user would get out of their $19 investment (after a rebate). A rep from The Hartford answered that question for the Hartford Courant, stating, 'Peace of mind and maintaining independence by continuing to drive.'

Full post as published by GamePolitics.com on July 16, 2010 (boomark / email).

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