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: GamePolitics.comKotick: Great People Don?t Want to Work at EA
By james_fudge
Speaking to Edge Magazine, Activision CEO Bobby Kotick said that his company runs its business diametrically to how EA handles its development studios.
Kotick says that EA buys a studio and changes its identity to fit under its corporate umbrella - like "EA Florida," "EA Vancouver," "EA New Jersey," etc. On the flipside they don't have an "Activision" anything according to Kotick. Of course, the name of the company is Activision Blizzard, but perhaps that's just an 'apples and oranges' comparison. Isn't that how 2K Games and its Rockstar division handles development studios as well? They seem to be doing pretty well with that.
The sharpest jab thrown at EA by Kotick is the following comment about identity and allowing studios to have autonomy: Read More
Full post as published by GamePolitics.com on September 27, 2010 (boomark / email).
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