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Namco Bandai Talks Piracy, Nintendo Failures and Digital Distribution

By james_fudge

Namco Bandai's VP of sales, marketing and publishing Olivier Comte, has a lot to say about the game industry - particularly the crisis the industry faces in transitioning from disc-based games sales to digital distribution and the consumers appetite for Nintendo Wii and DS games due to crappy games. A "flood of bad games" and the effects of piracy are key factors, says Comte, in the decline of interest in both platforms:

"It's a tough market," he told MCV in an exclusive interview. "We had a lot of product, and the average quality of a game on DS and Wii is very, very bad. So in the mind of the consumer today, to buy a DS or Wii game is to buy a game that isn't very good." He also mentions, as anecdotal evidence, that piracy and R4 chip usage is rampant - especially among children: "DS is the most successful platform ever, but all my kids' friends at school have a DS with an R4. They have 100 games for no money. So yes, the market has collapsed for the DS and Wii." Read More

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Full post as published by GamePolitics.com on June 10, 2010 (boomark / email).

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