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Namco Bandai VP: Games Too Expensive

By pete_gallagher

Namco Bandai Partners Vice President Olivier Comte has called for a worldwide summit of game companies in order to address the price of games and to explore new business models.

Speaking to MCV, Comte noted that other types of media have more than one way to procure income; music has physical media sales and live events, while movies are similar, with disc-based offerings in addition to the cinema. Games, meanwhile, '… just have one model, the sale of the product either as a box or a digital download. So we need to think about how we can develop a secondary business model.'

Comte continued:

I am convinced that in the future we must change the price of video games – they're too expensive for the audience. With the cost of development and the retail margins, £40 (approximately $58.00 U.S.) is a fair price [to us], but for the consumer it is too much. Read More

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Full post as published by GamePolitics.com on May 20, 2010 (boomark / email).

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