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: GamePolitics.com

Peter Moore: Gamers Appreciate Online Pass

By james_fudge

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EA Sports president Peter Moore claims that gamers "appreciate the need" for his company's Project $10 anti-trade technology and Online Pass. This despite the fact that others in the company have said that these initiatives are not about fighting used game sales, but providing better online services and additional content for free.

Online Pass went live with Tiger Woods PGA Tour 11. It requires that consumers who buy EA Sports games must pay an additional fee of right around $10 in order to access online play. EA Sports will use this method for all future games.

Speaking to Kotaku, Moore said that gamers "recognise the business model implications of new versus used." He added: "Whilst I'm not sure they're angry, they absolutely look at what's going on in the marketplace and understand totally what it is we're doing. One thing I have to do, and it's my job, and my development team's job, and my marketing team's job, is make you not want to trade the game in." Read More

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Full post as published by GamePolitics.com on June 28, 2010 (boomark / email).

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