Legal Niches

SC2 Sales Great, But Not as Good as Expected

By pete_gallagher

StarCraft II sold over 1.5 million copies during the first 48 hours after release, according to reports from Activision Blizzard earlier this week. Yet despite these record-breaking numbers, analysts are noting that sales aren't quite living up to expectations.

According to investment group Lazard Capital's analyst Colin Sebastian, "[T]his number is light of some forecasts, [but] we view this as largely a U.S./Europe number, with the majority of users in Korea still not reflected in the count." Sebastian notes that distribution models in Korea are often different than in the West, where users typically purchase a game outright, at or near launch. As a result, U.S. and European sales tend to be "front-loaded" towards heavy sales at launch that trail off fairly quickly.
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Full post as published by GamePolitics.com on August 05, 2010 (boomark / email).