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: GamePolitics.comStudy: Kids Inundated with Unhealthy Food Choices in Advergames
By pete_gallagher
An analysis of restaurant, beverage and food websites advertised on the Cartoon Network and Nickelodeon between August 2006 and March 2007 led researchers to recommend that food companies come up with—and adhere to—uniform guidelines for marketing their products to children.
UC Davis researchers Diana Cassady and Jennifer Culp scrutinized 19 websites, 290 webpages and 247 advergames, according to a story on Science Daily. 84 percent of the websites featured online games, which were described as a 'strategy to encourage ongoing and return website visits. Every single advergame also contained at least one brand identifier. Read More
Full post as published by GamePolitics.com on June 04, 2010 (boomark / email).
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