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: GamePolitics.com

THQ: Games Cost Too Much

By james_fudge

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Once in awhile a politician or an executive trips up and tells the truth. This time out, it's THQ CEO Brian Farrell. Speaking to CNBC, Farrell tells Chris Morris that the price of videogames are too damn high - just like the rent in New York. The conversation began when Farrell was discussing the price of MX vs. ATV when it releases next year. Farrell pegged the price of that game at $40.

'I know investors worry about price points,' he says. 'When we think about this business, we wonder if we can turn it on its head a bit. How many users can we capture? … The real key is expanding in the installed base.' Read More

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Full post as published by GamePolitics.com on November 13, 2010 (boomark / email).

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