Legal Niches

THQ Plans Fake Protest to Promote Homefront at GDC

By james_fudge

THQ is apparently planning a crazy promotional event at GDC for its soon-to-be-released action game Homefront. According to SF Weekly, THQ has hired actors to pose as anti-North Korean protesters, march across the Golden Gate bridge, down the streets of San Francisco, and stopping across the street from GDC at Yerba Buena Gardens.

It seems odd to decry North Korea's "human rights violations" to promote a video game, but THQ's marketing department didn't consult us. The staged promotional event will also feature speeches by global experts, musical performances, and the launch of 10,000 balloons. Nothing says "we've been invaded" like a bunch of balloons, after all.

The "event" will take place on Wednesday in San Francisco. Read More

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Full post as published by GamePolitics.com on March 01, 2011 (boomark / email).