Legal Niches

Target Faces Ire of Gay Rights Advocates over Campaign Contribution

By james_fudge

Target is feeling a fair amount of heat over donations it made to a Minnesota politician who opposes gay marriage this week. According to a Politico report, the company isn't backing down from its decision to do that and has rebuffed suggestions that it donates a similar amount to pro-gay candidates. Decidedly liberal group MoveOn.org is cheesed off about all of that and is taking the fight to airwaves and the street.

The group has created a 30-second ad slamming Target and asking consumers to boycott the nationwide retailer. The battle is all about Republican gubernatorial candidate Tom Emmer, who received a $150,000 donation from Target. Human Rights Campaign and other gay rights groups are trying to apply pressure and turn public opinion against the company for its support of the would-be governor because of his staunch opposition to gay marriage.

We're not sure that it is working, but MoveOn is certainly a powerful force when it excerts to full measure of its wrath on a target.

Target this week issued a statement claiming that it "maintains and fully supports the gay and lesbian community in its workplaces and through corporate sponsorships." Read More

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Full post as published by GamePolitics.com on August 18, 2010 (boomark / email).