Legal Niches

WOW Players Get StarCraft II for Free - in South Korea

By james_fudge

If you're a World of Warcraft subscriber you will get StarCraft II for free.. if you live in South Korea. Blizzard's promising RTS sequel is the greatest thing since sliced bread in the region, so the company has decided that WOW faithful deserve a reward. According to an IGN report Blizzard announced the news at a recent StarCraft II event in Seoul, South Korea to the delight of fans. The deal allegedly lasts as long as a player's World of Warcraft account is active.

Lead producer Chris Sigaty said during the event that the move was "a way of giving something back to such a supportive and skilled community of players."

While this is a kind gesture on Blizzard's part, it is also a very clever way of further driving subscriptions for World of Warcraft. It would be fair to say that the StarCraft franchise enjoys ridiculous levels of popularity in the region, with shows dedicated to the game, multi-million dollar competitions televised on TV and Internet Cafes in the country driven by consumers who want to play. Read More

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Full post as published by GamePolitics.com on June 28, 2010 (boomark / email).