Legal Research

"Avoiding Grievances is Also Good Marketing"

Post was written by Tom Kane: "Now there is a "rocket science" tip for ya. Is there any lawyer who doesn't understand that ticking off a client undermines their marketing efforts? Heck, not only will a client with a grievance not give you any more business (or referrals), but they are more than certain to tell up to 10 people what a bad lawyer and human being you are.

Failing to communicate is the single most often complaint made by clients to state bars. Effective communications with clients is basic to marketing one's practice.  So, why would a lawyer put themselves in a position of hurting their practice. Both in the form of the time it will take to respond to the inquiry from the bar, or in obtaining more work or word of mouth referrals from clients.

Baffling isn't it.

Thomas Scheffey, a Connecticut attorney who represents lawyers before the bar, has some "Tips to Help Lawyers Steer Clear of Client Grievances" that appeared the The Connecticut Law Tribune and on Law.com's Small Firm Business. His tips include:..."

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Source: Legal Marketing Blog.com, 14 July 2010, reproduced with permission of the author

Full post as published by Stark County Law Library Blawg on July 14, 2010 (boomark / email).