Legal Research

BISG Book Buying Study

By admin

Some book buying study results from TeleRead:

Digital Book World: consumer attitude and buying behavior studies

“BISG study on consumer attitude towards ebook reading:

Fourth fielding of their study; 20% of reader are ?power? ebook buyers; emerging ebook power buyer is age 30 to 44, predominantly female, fully employed and retired people are much less of a buyer; large growth curve at front end, power buyers come into market from about a year ago; maturing ebook market that is being more reflective of what the typical print book market is; core ebook buyer looks like core print book buyer; units purchased are up but not compensating in revenue doe to lower prices of ebooks; riste in ebook units is not offsetting the cannibalism of print; people who buy ebooks tend to buy fewer hardcovers and paperbacks; no question that e is cannibalizing print; dedicated readers are predominant followed by desktop or laptop computers followed by tablets and then smartphones; tablets are growing in non-fiction area but not in fiction; Nook and iPad are battling for market share; B&N is strengthening its no 2 position in downloads of ebooks; no significant growth tin the iBook store whose growth has been flat since launch; Nook owners seem to be the ?most satisfied? with their device as opposed to Kindle and other others; ?free? is critical in the purchasing role ? free chapter, free read a part online, online book reviews play an important part; when first get a device the owner downloads vs. purchases is 50/50; for ebook buyer impulse buying is important and percentages are pretty similar to those who buy at brick and mortar

Consumer trends in ebook readership using multi-function devices:

surveyed 300 people; top 3 reasons to read on device: convenience for traveling, ease of purchasing ebooks, backlit screen; most common occasions for reading are traveling, waiting for appointment, to relax; 66% read more since have ebooks on devices, 89% are more likely to read more ebooks in future and 46% are inspired to read more print books after reading ebooks; 65% consume both free and purchased ebooks; for those who read both 57% read purchased and 43% read free; only 18% of readers reading only purchased ebooks; 73% buy ebooks from Amazon; seem to be two profiles of people who read on multi-function devices ? the avid reader and the renewed reader who is re-introduced to books. Avid reader: female, reading is her favorite hobby, uses multifunction device primarily to read books, preferred device is iPad, backlight is important as is book pricing. Renewed reader: male, likes Android devices, is driven by the device and reading is an entertainment outlet rather than a hobby.”

http://www.slideshare.net/digitalbookworld/consumer-attitudes-toward-ebook-reading

Stephen

Full post as published by Stephen's Lighthouse on February 02, 2011 (boomark / email).