Legal Research

Competitive Advantage of Libraries

Read Seth Godin's posting at Seth's Blog and see if your library can answer these questions well.

You Competitive Advantage

"As a marketer, you win when they choose you. So, why choose you?"

And are your advantages known, sustainable and adaptable?

"Some of the ways you might build or maintain a competitive advantage:

Access to hard-to-replicate Talent
Hard-earned skills
Higher productivity due to insight or organization allowing you to be cheaper
Low cost of living for you and your staff allowing you to be cheaper
Protected or secret technology or trade secrets
Existing relationships (switching costs working in your favor)
Virally organized product and organization
Large network of users already and a network effect to support you
Focus on speed
Monopoly power and the willingness to use it
Unique story that resonates with the worldview of your target audience
Shelf space due to incumbency
Large media budget
Insight into worldview of prospects--making what they care about
Emotional intelligence of your salesforce or customer service people
Access to capital and willingness to lose money to build share
Connection to community"

Good discussion points.

Stephen

Full post as published by Stephen's Lighthouse on September 07, 2008 (boomark / email).