Legal Research

"A Landing Page Can Convert Clicks to Clients"

This is a guest post by Vickie Hendricks: "The goal of pay per click (PPC) and email blasts is to drive prospects to your website. Unfortunately, more often than not, the potential client is referred to the firm's homepage or maybe a practice area. But what will your prospective clients do once they get to those pages? They will disperse, and you will not have any way to capitalize on their interest. A landing page helps you convert prospects by providing them with relevant and valuable content..."

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Source: Lawyerist.com, 24 August 2010. © 2007-2010 Lawyerist Media, LLC. Reproduced with permission of the site editor, Sam Glover.

Full post as published by Stark County Law Library Blawg on August 24, 2010 (boomark / email).