Legal Research

Does Your Library Director Blog or Twitter?

I liked this poasting over at Intranet Blog:

8 ingredients of a great executive blog

Toby Ward has listed 8 key ingredients to a truly great executive blog, with good and bad examples for each:

1: Audience specific content (well-written & subject focused).

2: Current, fresh content (timely).

3: Easy to navigate(content categories).

4: Social media integration (bookmarking, sharing options, Twitter).

5: Audience engagement (user comments & responding to comments).

6: Clean design (not cluttered with ads and crap).

7: Cross promoting the business (without blatant advertising).

8: Text + Multimedia (large blocks of text turn-off readers)

The examples of good and bad executve blogs are interesting and show that CEO's aren't always ready for prime time.

Stephen

Full post as published by Stephen's Lighthouse on December 03, 2009 (boomark / email).