Legal Research

"Making the Most of Your Firm Website's 'Media' Page"

This post was written by Allison Shields: "Now that Labor Day is behind us, things seem to be ramping up again and the schedule is beginning to fill in. In the past week or so I've been involved in a number of conference calls to schedule meetings for various organizations for the 2010-2011 'year.' Yesterday I participated in a planning call for the ABA Law Practice Management Section's webzine, Law Practice Today. The theme for one of the upcoming issues is business development, and one of the articles I'd like to see is how lawyers can use the media to their advantage.

Lawyers seem to be getting more and more familiar with other marketing and business development tools like article writing, seminars, social media, websites, blogs and even advertising, but media relations is one area in which I think most lawyers are in the dark.

Some law firms have "Media" pages on their websites, but those pages are not very effective. How about you?..."

Continue reading this interesting post by clicking on the author's name.

Source: Legal Ease Blog, 9 September 2010, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on September 09, 2010 (boomark / email).