Legal Research

"Marketing 101: Brand Yourself Like a President"

This post was written by Cordell Parvin: "Last Thursday I posted a blog Build Your Own Brand to Become a "Go To" Lawyer and I told you I would write about a great branding story this week. I actually want to write about two great branding stories.

I have always been interested in how political candidates sell themselves because in many ways you can use some of the same branding and marketing principles. President Obama and Sarah Palin are two striking examples. Neither was well known just three short years ago. Since then, they both have revolutionized branding and marketing. So, even if you don't like the President or former Alaska Governor, there is plenty you can learn..."

Continue reading this interesting post and reach the active link by clicking on the author's name.

Source: Law Consulting Blog, 7 July 2010. © 2010, Cordell Parvin LLC. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on July 08, 2010 (boomark / email).