Legal Research

"Where New Business Comes From ... And How You Can Get It"

This post was written by Larry Bodine: "First, let me share some truths about rainmakers. They have achieved mythical status because of their seemingly magical and effortless ability to generate new business. It takes only a small number of rainmakers (10 percent to 20 percent of all lawyers) to keep an entire law firm busy. They are the lawyers who run the firms they're at, they control their own destinies, and they have high job satisfaction.

Now let's dispel the myths. Rainmaking:

• Is not a dark art, voodoo, or the ability to hypnotize prospective clients;
• Does not require a charismatic personality, good looks, or "silver hair at the temples";
• Does not require pitching, hitting on people, or having a "sales" personality;
• Can easily be done by introverts (the gift of gab is not required); and
• Has no downside; rainmakers do not risk getting hung up on or having doors slammed in their faces..." 

Continue reading this interesting post by clicking on the author's name.

Source: Law Marketing Blog, 9 May 2010. © 2010, Larry Bodine Marketing. Reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on May 10, 2010 (boomark / email).