Litigation

  Remember that old adage that it costs more to attract a new customer than to retain an old one?  Well the same holds true for website visitors.  A sticky site is a place people will visit again. By creating an atmosphere people like to revisit you increase their exposure to your product or service.

In a market that does some important things but relatively speaking has a narrow focus we examine the leading websites in the structured settlement space looking at key word relevancy (what key words attract the most visitors) using the Alexa search metric (at time of writing).

Structured Settlements 4Real  (John Darer blog)    37.6% 1 month bounce rate

John Darer, John Darer Blog, Internal Rate of Return, What is a structured settlement?, Structured Settlement Blog, John Darer structured settlements, Structured Settlements 4Real

4structures.com, LLC   18.2%  1month bounce rate

John Darer, John Darer structured settlements, Structured Settlement Broker, Settlement Planner, Structured Settlements, John Darer structured annuity

Speaking of Settlements   11.1%  1 month bounce rate

Scottsdale PLR, John Darer, Structured settlement experts, mount skis hindert, qsf weather new york, jim orr email address, rhonda bentzen structured settlements

**On the other hand, just because you have relevant key words doesn't mean that your web site has stickyness**.

Examples

Beyond Structured Settlements (Hindert blog)   86.7% 1 month bounce rate

Stuctured settlement blog, patrick hindert, beyond structured settlements, aig wiki, settlement planning, settlement planner, structured settlements

EPS Settlements 80% 3 month Bounce Rate (no 1 month bounce rate avaialable)

structured settlement company, eps settlement group, structured settlements, mass tort settlement services

Is There A Lesson to be Learned?

The rest of the industry may as well go to school on the foolish, who simply don't get it.  Those in this group are companies that experience a significant percentage of keywords irrelevant to their business and a high bounce rate.

Example

Bentzen Funding Solutions  71.4%  1 month bounce rate

Bentzen Fundng Solutions almost exclusively uses derogatory posts about this author to draw traffic to its primary company website

  Whlle the author of THAT blog may feel smug, the "yolk" is on her because 33.44% of the search traffic to the Bentzen Funding web site have absolutely nothing to do with Bentzen's business, including a derogatory reference to this author that is responsible for over 13% of the search traffic and the ongoing high number of searches involving the key words "Rhonda Bentzen Stupid" (YES REALLY!). The woman has historically whinged about how when it comes to advertsing spend she is like a tadpole in a shark pool yet makes no effort to take inexpensive steps to compete with relevancy.

Compare this to her competitors' key word relevanc:

Settlement Capital  60% 1 month bounce rate

Sell settlments,structured settlements, structured setlement, sell structured settlements, buy settlements

Settlement Quotes, LLC  67.6% 1 month Bounce Rate

sell structured settlement, sell structured settlements, structured settlement, structured settlements, annuity payments, cash for structrued settlements

JG Wentworth 59.8% 1 Month Bounce Rate

JG Wentworth, sell structured settlements, sell structured settlement, sell annuity, sell annuity payments, structured settlement

Sovereign Funding  37.1% 1 Month Bounce Rate

structured settlement, structured settlements, cash for structured settlement, cash for structured settlements, sell structured settlement, cahs for structured settlement payments, sell settlement

Stone Street Capital 50%  1 Month Bounce Rate

sell structured settlement, sell structured settlements, stone street capital, sell my annuity, sell settlement, structured settlement loans

Bounce Rate= visits to a website that consist of a single page turn.