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Homebuilders Bribing Agents To Bring In Customers

By Implode-Explode Heavy Industries

"During the boom years, realtors complained that homebuilders treated them poorly. After all, people were lining up outside their sales offices, why pay an agent to bring someone in? When the market cooled however, builders started working to bring the agents back in. The incentives must work, the builders keep on using them. I wouldn?t mind the incentives if buyers were made aware of them. However, no sales office I?ve seen notifies potential customers that their agents are receiving additional compensation to bring them in."

Full post as published by Mortgage Lender Implode-o-Meter on September 29, 2010 (boomark / email).