Politics

"Deadly Spin" Coming November 9

By Anne Landman

CMDs Senior Fellow on Health Care, Wendell PotterThe Center for Media and Democracy's Senior Fellow on Health Care, Wendell Potter, has a new tell-all book coming out November 9, Deadly Spin: An insurance company insider speaks out on how corporate PR is killing health care and deceiving Americans. The book details disinformation campaigns that health insurers use to cover up their misdeeds and manipulate public policy, reveals insurers' public relations tricks, like commissioning bogus scientific studies, working through fake "grassroots" organizations, and disseminating rhetoric designed to scare the public. (Think phrases like "socialism" and "death panels," that Wendell reveals were created by health insurance companies.) Wendell tells about the methods insurers use to "dump the sick," discusses the skyrocketing premiums and high deductibles that are putting health care out of reach for working people, and discloses the outrageous salaries that insurance companies executives make while denying care to patients. As the former head of Corporate Communications for CIGNA, Wendell is uniquely to qualified bring this important information to the public. The book, published by Bloomsbury, can be ordered at Amazon.com.

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Full post as published by PR Watch on November 01, 2010 (boomark / email).