Politics

Marketing to Distrust

By Anne Landman

Goldman Sachs, Halliburton, Monsanto, Blackwater, Bank of America, Citigroup, Cigna, Aetna, Enron, Arthur Andersen, Mercury Insurance, Philip Morris ...These are just a few corporate names that engender feelings of distrust, anger and betrayal. They represent scandals, greed, blatant disregard for public welfare, lavish spending of taxpayer money and other negatives, and serve as reminders about how corporate wrongdoing has brought shame on our country and harmed millions.

But as the public grows more distrustful of big corporations, corporations are fighting back by evolving more clever and sophisticated forms of public relations. Their goal? To manipulate public attitudes and assure that widespread negative feelings don't block their ability to do business. Increasingly, corporations are engaging in variations on the theme of "corporate social responsibility," to try and persuade us that they can be trusted again.

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Full post as published by PR Watch on April 14, 2010 (boomark / email).