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Politics

: PR Watch

Will the Real Tea Party Movement Please Stand Up?

By Anne Landman

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Tea Party BusHave you wondered how the Tea Party, portrayed as a "grassroots" movement, could possibly raise enough money in one year to procure a professionally-painted, luxury motor coach and send it on two highly-publicized national tours? Or how the Tea Party so quickly developed the expertise to plan, organize and execute the tours, and consistently draw major media attention to them?

The answer is that the Tea Party Express is not a "grassroots" effort. The Web site Politico.com obtained and posted on the Web a proposal (pdf) showing that long-time Republican party operatives are, in fact, directing the "Tea Party Express" portion of the movement. The "group" and its activities are the result of efforts by a Republican-affiliated political consulting and public relations firm, Russo Marsh & Rogers, based in Sacramento, California. PR executive Sal Russo of Russo, Marsh & Rogers is also the chief strategist for the Our Country Deserves Better, political action committee (PAC) formed in 2008 to oppose then-candidate Barack Obama.

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Full post as published by PR Watch on April 19, 2010 (boomark / email).

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