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Politics
: PR WatchSarah Palin, FOXey Lady
By John Stauber
Mark Greenbaum of the Christian Science Monitor looks at Sarah Palin's new job being a celebrity pundit on Fox News Channel: "Palin is a true, Hollywood-type celebrity with a bestselling book and millions of adoring fans. She may have designs on the presidency, but she evidently wants to soak up the perks and adulation of her celebrity first, and she has done that with gusto. ... But Palin?s strident, conservative manner, her deep Republican stripes, and her penchant for publicity make her a superb fit for television and a natural fit for Fox News. This is not a novel idea, but in light of Palin?s lasting hold on the national stage, it appears a match perfectly suited to both parties commercially and ideologically. A regular slot on Fox News would be an immediate sensation and it would expand Palin?s imprint on the national stage, giving her a place to build and shape her public persona. ... She could easily be paid millions there to do what she does best: delighting Republicans and infuriating Democrats. She could also use the new job to strengthen her public conversational and oratorical skills. And therein lies why Fox News Channel is bringing on Palin. Her star power would be an immediate ratings bonanza. ... At Fox, Palin could sit in a comfy studio in stylish clothing, holding court before America and dispensing sharp political observations and nuggets of stinging disdain for Democratic initiatives. No other major guests or political pundits would be necessary; Palin would be the unquestioned star."
Full post as published by PR Watch on January 11, 2010 (boomark / email).

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