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Practice Management
: What About Clients?Marketing. Working.
By Dan Hull
Small, powerful ads. See "Rule Six: When You Work, You Are Marketing". Every moment your law firm "works for a client"--it sends the client something, it sends an e-mail, it talks with the client, it does virtually anything for or about that client that the client knows about or should know about--the firm transmits a small but powerful ad. The client notices then and there. From our annoying-but-correct 12 Rules.
Full post as published by What About Clients? on May 29, 2009 (boomark / email).
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