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Intellectual Property Law

: OUT-LAW.com

Retargeting cookies should expire after 48 hours and ads should be labelled, says trade body

By Pinset Masons

ADVERTISEMENTS
There should be a 48 hour limit on cookies used to send adverts to recent website visitors who left without making a purchase, trade body the Interactive Advertising Bureau (IAB) has said.

Full post as published by OUT-LAW.com on September 23, 2010 (boomark / email).

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