Legal Marketing & PR

Cadwalader Lays Off 96 More Lawyers

Posted on July 30, 2008
From Law.com: Cadwalader, Wickersham & Taft announced today it is laying off 96 lawyers in a second round of job cuts as the Wall Street firm continues to cope with the ongoing effects of the credit crunch.W. Christopher White, the firm's chairman, says the cuts will be in its capital markets and global finance groups, which have been hit hard by the reduced appetite on Wall Street for commercial mortgage-backed securities...

Excellence in eLawyering Brings New Clients to Chicago Law Firm

Posted on July 30, 2008
Cowell Taradash of Chicago, Illinois, launched the website www.illinoisdivorce.com five years ago after they realized they were losing clients to low end, discount divorce attorneys. Managing partner Wes Cowell said this was a preventive measure to stop market loss while at the same time to gain market share...

Worst Magazine Cover Ever

Posted on July 29, 2008

For Marketers, the Title Doesn't Count

Posted on July 28, 2008
I agree with Russell Lawson's post on his Progressive Marketing blog, concluding that for marketers, it's not important what your title is. What counts is whom you report to.The coveted title for law firm marketers has been Chief Marketing Officer. But according to Korn/Ferry’s Michael DeCosta: Moving from a director to chief title typically suggests a move, albeit subtle, from a tactical to a more strategic approach to a function -- and almost always, with the title change comes increased responsibilities...

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Lowenstein's Rock n' Roll Recruiting Video Wins Award

Posted on July 25, 2008
Lowenstein Sandler PC, an American Lawyer top-200 firm has embraced new media in its marketing efforts and just won the Videographer Award of Excellence, 2008. The hip, fast-paced video is a six-minute whirlwind of interviews with partners, counsel and associates as a 21st century electric guitar band plays in the background...

Mark Beese's Lesson in Business Development

Posted on July 24, 2008
Anybody who's been in law firm marketing listens when Mark Beese speaks.  He's the pioneering "marketing guy" for 415-lawyer Holland and Hart, the 800-pound gorilla law firm in the Rocky Mountain West, for the last  seven years...

LexisNexis and LinkedIn Announce Agreement to Feature LinkedIn® Contacts on martindale.com

Posted on July 22, 2008
As previously noted, LexisNexis today announced an agreement with the online social network LinkedIn – making Martindale-Hubbell® legal network more attractive as a networking destination for attorneys. (LexisNexis owns Martindale.) Additionally abstracts and links to Martindale-Hubbell articles and content will be distributed within the LinkedIn network...

Blogs Bring Lawyers Calls from the Media

Posted on July 22, 2008
Steve Matthews makes a great point on his Stem Blog: lawyers who write blogs will get called and quoted by news reporters.   According to a new study by eMarketer, 57.7% of reporters use blogs to measure public sentiment; 38% of reporters use blogs to drive new story ideas; and 29...

Watch360 Website Monitoring Service For Law Firms

Posted on July 21, 2008
Law firms regularly update their websites to post vital new information about their customer wins, deals, media coverage, publications, management changes, and more. Now law firm marketers can find this information and check dozens of websites each day with the Watch360 Website Monitoring Service...

Good News: Study Predicts Uptick in M&A Work

Posted on July 21, 2008
A new study by  ACG Boston and Thomson Reuters projects an uptick in mergers and acquisitions during the second half of the year. The latest survey of middle market merger professionals reveals cautious optimism for the next six months.Points of optimism revealed in the survey include an increase in the last year to 67% from 5% of M&A professionals who say the debt markets will improve in the next six months...

Marketing Leaders Flocking to September CMO Forum in New York

Posted on July 18, 2008
The Westin New York at Times Square in New York, NY, will be the place to be on September 16 and 17, 2008, when the annual Chief Marketing Officers Forum takes place.  Sponsored by ALM Events, this promises to be THE conference of the year.I've been working hand-in-glove with Iris Jones, Chief Business Development and Marketing Officer of Chadbourne & Parke to assure that we have the best and brightest speakers discussing the topics that really matter to law firm Chief Marketing Officers...

San Diego Law Firm Hires their First 'Sales Attorney'

Posted on July 17, 2008
San Diego based construction law firm, Scholefield Associates, P.C. recently hired their first ‘sales attorney’, and possibly created the legal industry’s first associate position whose only job is to bring in new clients. This is the first step in implementing their controversial business development strategy that I reported about earlier this spring...

Illinois to Avvo: Drop Dead

Posted on July 16, 2008
From today's Chicago Tribune:Illinois Supreme Court: The high court on Wednesday denied access to information about the state's 85,000 licensed lawyers to a Seattle-based company that publishes online legal directories. The court did not provide an explanation for its order...

How Email Markters can Avoid Getting on a Blacklist

Posted on July 15, 2008
My friend Josh Frucher in New York just put up this excellent list of pointers for email marketers, about how to make sure your emails get delivered: Email Deliverability Best PracticesThey include:#1: Register a custom domain#2: Get a Private IP address#3: Reverse DNS: Use an email service provider who will customize your email headers so that the domain name in the "From" field and headers of your emails match the domain name associated with your unique IP address...

Last Day to Register for: Business Development for Real Estate Lawyers

Posted on July 15, 2008
Law firms nationwided are flocking to attend the Webinar TOMORROW JULY 17 entitled, Business Development for Real Estate Lawyers.Real estate lawyers are surviving and thriving even though the real estate recession is at its worst ever. Smart real estate lawyers have learned that a building successful law practice is all about adapting to the current market...

59% of Lawyers Have Joined Online Social Networks

Posted on July 15, 2008
In a significant new trend, almost 2 out of 3 lawyers in private practice are now using online networks for professional and business development purposes.In-house counsel have joined the trend too, with 48% of in-house counsel becoming a member of an online social network...

How K&L Gates Reengineered its Business Development Processes

Posted on July 14, 2008
When Preston Gates & Ellis merged with Kirkpatrtck & Lockhart Nicholson Graham to form K&L Gates, CMO Jeff Berardi had to merge InterAction CRM with web-based Microsoft Sharepoint. Once it did so, it improved the number of RFPs it won by 40%...

Nearly 30% of Lawyers Surveyed Fear Firing

Posted on July 11, 2008
Lawyers who are unable to meet their billable hour goals are wondering if their jobs are secure, according to the ABA Journal.  This, however, is not a problem for lawyers who have been trained in business development and know how to get clients and generate revenue...

New Research on Law Firms Fees and Profitability

Posted on July 10, 2008
How important is business development to law firms? Very – with most law firms getting 11% to 25% of their annual revenue from new clients, according to the new study Fees and Pricing Benchmark Report published by RainToday.com Research. The report is a treasure trove of key data about how much law firms charge and how much they earn...

Martindale Hooks Up with LinkedIn

Posted on July 09, 2008
Martindale-Hubbell has connected itself to LinkedIn, the popular online social networking site.  Take a look at the Fulbright & Jaworski listing in Martindale.Notice the little blue icon "in" for LinkedIn?If you click on the blue icon you get a popup that asks: "Allow LexisNexis to access your LinkedIn account?"  I think most visitors will be too leery to take the next step, but I did...

FastCase Offers Cheaper Option vs. LexisNexis and Westlaw

Posted on July 08, 2008
From the 6/30/08 issue of Forbes Magazine:Philip Rosenthal and Edward Walters were young lawyers at Covington & Burling, a prestigious Washington firm, when they got an unusual request from a large corporate client to start looking up legal case histories on the Internet...

The Answer Is Blowin' in the US Supreme Court

Posted on July 07, 2008
Quote from a dissent by Chief Justice Roberts in a Supreme Court decision issued June 23:The absence of any right to the substantive recovery means that respondents cannot benefit from the judgment they seek and thus lack Article III standing. "When you got nothing, you got nothing to lose...

Lawyers use of LinkedIn : It's becoming an avalanche

Posted on July 04, 2008
Kevin O'Keefe reports on his blog that the online social networking site LinkedIn is catching on big-time in the legal profession.  Law firm marketers should take note!The latest comes from Oliver Picher, president of Visible Influence, speaking about LinkedIn and social networking to the Delaware Valley Law Firm Marketing Group...

Signals of an Economic Recovery

Posted on July 02, 2008
Better days are coming! I spotted this article buried in the business section of the New York Times:Have you seen how small-capitalization stocks have been performing lately?Despite all the bad news surrounding record-high oil prices, mounting job losses, and continuing troubles in housing, the Russell 2000 index of small stocks has soared 12...

Using Accordions as a Law Firm Marketing Technique

Posted on July 01, 2008
Kudos to Frank Lopez, marketing director of 130-lawyer Hanson Bridgett in San Francisco, the firm put up a delightful video,  "The World Accordion to Hanson Bridgett."Using music it demonstrate the firm's diversity, showing that people of all sorts of ethnic backgrounds cab play wonderfully together...

ROI Research: Professional Firms can Increase Revenues by Measuring Business Development Initiatives

Posted on June 30, 2008
Professional firms could earn a lot more revenue from their marketing and sales efforts if they just did one simple thing: measure them effectively.  This is among the insightful findings of an ROI research report "Increasing Marketing Effectiveness at Professional Firms," published jointly by Expertise Marketing LLC of Concord, MA and Larry Bodine Marketing...

ROI Research: Increase Revenues by Measuring Business Development Initiatives

Posted on June 30, 2008
Law firms could earn a lot more revenue from their marketing and sales efforts if they just did one simple thing: measure them effectively.  This is among the insightful findings of an ROI research report "Increasing Marketing Effectiveness at Professional Firms," published jointly by Expertise Marketing LLC of Concord, MA and my firm, Larry Bodine Marketing...

BEST Customer Service Ever -- from Dell

Posted on June 27, 2008
I had bought my Dell Latitude D630 laptop from a booth at ABA Techshow in Chicago in March.  I was so impressed with the booth staff's attention to my needs, that I bought it on the spot for a huge discount.I never expected the wonderful call last week from Chris Estes in Houston, saying he was my personal account rep...

Rewarding Referrals in Law Firm Marketing

Posted on June 25, 2008
Here's a great post from Nancy Myrland's blog:Let’s talk about referrals.  Few things in business are more satisfying than receiving a referral from a current or past client, a friend or a colleague.  How do we make sure we keep referrals coming? First, make sure you are doing great work...

Troutman Sanders merging with Ross, Dixon & Bell LLP, creating a 750-attorney firm

Posted on June 25, 2008
This press release just arrived:ATLANTA and WASHINGTON, D.C. (June 25, 2008) – The law firms of Troutman Sanders LLP and Ross, Dixon & Bell, LLP announced today they will merge, creating a 750-attorney firm with national and international reach and unparalleled depth...

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