Legal Research

"Define Your Personal Brand as a Lawyer by Answering 4 Questions"

This post was written by Kevin O'Keefe: "The need for a lawyer to develop a personal brand in order to succeed has been a hot topic of late. My post on the need for associates and law grads to develop a brand following a New York Times Story on the plight of young lawyers getting and keeping a job drew a fair amount of commentary and emails.

Then successful lawyer and former in-house counsel at LinkedIn, Doug Mandell, spoke at the Avvo conference this week on how critical it was for lawyers to use social media to develop their own brand. Doug and I hooked up yesterday morning for breakfast to continue a discussion on that among other things.

So a blog post at the Harvard Business Review by management consultant, Ron Ashkenas, on how to define your brand by answering a few simple questions was a timely one.

The questions:

1. What differentiates you from everyone else who might have a similar background or set of experiences?
2. What skills, abilities, knowledge and attitudes do you have (or are developing) that will make people want to work with, follow or 'friend' you -- online or off?
3. What value can you create for others as a friend, blogger, colleague, teammate, boss or subordinate?
4. What will make you satisfied and fulfilled that you are indeed making a contribution?

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Source: Real Lawyers Have Blogs, 23 January 2010

Copyright © 2010, LexBlog, reproduced with permission of the author.

Full post as published by Stark County Law Library Blawg on January 25, 2010 (boomark / email).