Legal Marketing & PR

Law Firm Marketing Advice: 7 Steps to Getting Your Bylined Articles Published

Posted on May 20, 2008
My colleague David M. Freedman of Financial & Legal Communications in Highland Park, Illinois, just released the 2008 edition of his handbook, “Under Your Byline: 7 Steps to Getting Your Bylined Articles Published.” David has worked as a financial and legal journalist since 1978, and has served as a media relations consultant to professional advisers since 1999...

Free Trade Magazines for Law Firm Marketing

Posted on May 19, 2008
Law firm marketers can now get free trade magazine subscriptions & technical document downloads at http://lawmarketing.tradepub.com/, thanks to a new affiliation I've made with Netline.com.Browse through the extensive list of free Sales & Marketing magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests...

Here's some good news: data suggest economy not in recession

Posted on May 19, 2008
From Marketwatch:The Conference Board's index of leading economic indicators, which attempts to forecast turning points in the economy, rose 0.1% in April, matching March's gain after falling for the five prior months. "These data certainly reflect a weak economy, but not one in recession," said Ken Goldstein, labor economist at the private research group...

Markus Offers Inexpensive Competitive Intelligence

Posted on May 15, 2008
There’s a new entry in the field of competitive intelligence sources.  Markus Research Services is taking on the established triumvirate of LexisNexis AtVantage, Thomson Monitor Suite and ALM Research with a persuasive proposition: it costs less...

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Markus Offers Inexpensive Competitive Intelligence for Law Firm Marketing

Posted on May 15, 2008
There’s a new entry in the field of competitive intelligence sources.  Markus Research Services is taking on the established triumvirate of LexisNexis AtVantage, Thomson Monitor Suite and ALM Research with a persuasive proposition: it costs less...

On Vacation...Reopening in Chicago on May 19

Posted on May 09, 2008
It's been 5 years since I took a vacation, so I'm taking one now: a sightseeing road trip from Tucson back to Chicago.I'll be open for business again on Monday, May 19 at:691 Wingate RoadGlen Ellyn, IL 60137630.942.0977Lbodine@LawMarketing.com www.LarryBodine...

Free Trade Magazine Subscriptions

Posted on May 08, 2008
You can now get free trade magazine subscriptions & technical document downloads at http://lawmarketing.tradepub.com/, thanks to a new affiliation I've made with Netline.com.Browse through the extensive list of free Sales & Marketing magazines, white papers, downloads and podcasts to find the titles that best match your skills and interests...

Last 24 Hours to Register: How the Marketing Partner of the Year Doubled His Firm's Revenues

Posted on May 07, 2008
There are only 24 hours left to register for the LIVE webinar:How the Marketing Partner of the Year Doubled His Firm's RevenuesDon't miss hearing how Mark A. Long, the Marketing Partner at Schwabe, Williamson & Wyatt doubled his firm's revenues: WEBINAR DATE: Thursday May 8, 2008 (tomorrow)10 AM Pacific time 11 AM Mountain time Noon Central time 1 PM Eastern Time Click here now to sign up for this LIVE web seminar to learn how your firm can apply his lucrative methods...

Getting New Business from Online Social Networks

Posted on May 06, 2008
Jill Konrath, Contributing Editor of RainToday.com has an excellent free e-book you can download called "Can LinkedIn Increase Your Sales?"  Just visit her website and click to download this 14-page ebook now.The answer is "yes" -- LinkedIn works great in business development -- so long as you use it...

Webby Awards go to ABA Journal and Out-Law.com

Posted on May 06, 2008
The ABA Journal and the website Out-Law.com by the UK firm Pinsent Masons won the 2008 People’s Voice Webby Award in the Law category, it was announced today.Described by the New York Times as the "the Internet's highest honor," the Webby Awards are administered by the International Academy of Digital Arts & Sciences, and received almost 10,000 entries this year...

Recession? What Recession -- Part II

Posted on May 05, 2008
The US economy lost fewer jobs than expected and unemployment nudged up.  “It strongly argues that this downturn will be mild and short- lived,” said Mark Zandi, chief economist at Moody’s Economy.com. “As long as businesses hold the line on their layoffs, the economy will weaken, but it won’t unravel...

Webinar on Tuesday: Lawyer Rankings

Posted on May 05, 2008
One thing that brings out the competitive nature of CMOs and marketers everywhere is the desire to score high on the numerous law firm rankings that are published.   Being named No. 1 as a corporate dealmaker or litigation firm is a huge marketing coup -- even making the top 10 of rankings like the AmLaw 100 are sought-after goals...

Suite of 5 Domain Names for Sale

Posted on May 02, 2008
I am offering the following suite of 5 domain names for sale: LAWMARKETINGINSTITUTE.NET LAWMARKETINGINSTITUTE.INFO LAWMARKETINGINSTITUTE.COM LAWMARKETINGINSTITUTE.BIZ LAWMARKETINGINSTITUTE.ORGI'll accept $10,000 or the best offer.  Serious inquiries only...

Top Marketers Leaving Philly Law Firms

Posted on May 01, 2008
In an article titled, "Chief Marketing Officers Are Dropping Off at Some Law Firms," (subscription required) the Philadelphia Legal Intelligencer is reporting: Stephen D. Barrett will be leaving Drinker Biddle, but has yet to provide an exact date of departure...

What Should Lawyers And Accountants Worry About In The Current Economic Downturn?

Posted on April 30, 2008
Bruce Marcus has a great article about the economic downturn. I love his analogy:"An economy is an hydraulic system – a closed system in which pressure at one end translates into pressure elsewhere in the system. In other words, nothing happens in an economy without reactions elsewhere in the system...

Largest law firms all have expanding firm profiles at LinkedIn

Posted on April 29, 2008
Kevin O'Keefe reports that LinkedIn, the largest and most popular professional social network, has detailed firm profiles on each of the largest law firms in the country.Here's Kevin's of the LinkedIn law firm profiles for AmLaw's top 20 largest firms with the number of their LinkedIn members in just my LinkedIn network...

How Bingham won 11 Awards for its Branding Campaign

Posted on April 28, 2008
Bingham McCutchen’s 2007 branding campaign proved to be the big winner at the 2008 Legal Marketing Association Your Honor Awards. Bingham earned first place awards for branding identity and advertising, and second place recognition for web site design at the LMA National Conference in Los Angeles...

Recession? What Recession?

Posted on April 25, 2008
To survive in business, law firms must adapt to the market.  Accordingly you don't necessarily pursue industries that are in a downturn like real estate, luxury retailers, small retail stores, construction, manufacturers, automakers, financial advisors and banks, publishers and broadcasters...

How Many Clients Does It Take To Change a Lightbulb? A Lawyer Strikes Back

Posted on April 23, 2008
Here's a joke book for lawyers written by Giovanni Diviacchi, and "independent entertainment professional" in the Washington D.C. Metro Area: humor by lawyers about pain-in-the-neck clients. It's a 38-page book you can get on Amazon.com for $9 at http://www...

Hyper Teams: Big Returns from Deepening Relationships

Posted on April 22, 2008
Would you be interested in an investment that yields $18 for every $1 you put into it?  It’s not from the tables in Las Vegas; and it’s a lot more predictable than a hedge fund.  It’s what St. Louis-based law firm Bryan Cave earned when it created a business development program they called “hyper teams...

Beginning of the end of the recession

Posted on April 19, 2008
I believe we are at the bottom of the economic downturn that I first spotted last August, Get Ready for the Coming Recession .  I have seen the light at the end of the tunnel, and better economic times for law firms are approaching.  Here's the evidence: Real estate lawyers are adapting -- learning to handle workout transactions, taking on foreclosure work, tax appeals, commercial transactions and zoning work; holding "fix my credit" seminars for first-time home buyers, and targeting real estate investors and foreclosure specialists as clients...

Chicago Law Firm Uses CRM to get a Competitive Edge

Posted on April 16, 2008
The partners at 45-lawyer Chicago law firm Williams Montgomery & John wanted to be more involved in client development. However, their packed schedules left them little bandwidth to focus on contacts, follow-ups and networking to meet new prospective clients...

Webby Awards Honor Four Law Firms

Posted on April 14, 2008
The Webby awards have been announced and three law firms were honorees:  Official Honoree Agency/Credited Organization Bingham http://www...

Webby "Honorees" Include Four Law Firms

Posted on April 14, 2008
While the Webby awards winners will not be announced until after May 6, four law firms have made it as finalists, which are identified as "honorees."  Official Honoree Agency/Credited Organization Bingham http://www...

Can You Beat this 25-question Sales Training Quiz?

Posted on April 10, 2008
In the 16 years I've been in law firm marketing, I've seen at least 25 scenarios where law firms need sales training.  Typically, it's the reason that a partner or marketing director calls me in the first place.  These situations are found in law firms of any size, any practice and any location...

Online Social Networking Not Catching on with Lawyers

Posted on April 08, 2008
My article below is reprinted with permission from the April 2008 edition of Law Technology News, copyright 2008, ALM Properties, Inc.  All rights reserved.  Further duplication without permission is prohibited. SOCIAL NETWORKING: Crowded But Silent By Larry Bodine Send this to a colleague What if you gave a party, hundreds of people showed up, but almost nobody talked to each other? That describes the state of social networking for lawyers on sites like LinkedIn, Facebook, MySpace and the new Plaxo Pulse...

Major Law Firms Starting Blogs

Posted on April 06, 2008
Kevin O'Keefe has issued a State of the AmLaw 200 blogosphere showing that blogging has grown significantly among the nation's largest law firms:Growth highlights: Over 25% of AmLaw 200 law firms have blogs. 10% of AmLaw 200 law firms have more than one blog...

A Pox on United Airlines: Join my email campaign

Posted on April 04, 2008
This miserable airline battered my trusty rolling suitcase into uselessness and then blew me off.  Join my email campaign (see bottom) to let United know that we customers won't put up with this abuse.They told me they had no liability for wrecking my luggage! It didn't matter that I travel a lot in my business and am a target customer...

Ballard Spahr hires a full-time client interviewer

Posted on April 03, 2008
Ballard Spahr Andrews & Ingersoll has hired veteran journalist Debra Nussbaum to be a full-time client interviewer. She has more than 30 years of newspaper reporting experience, beginning her career at The Minneapolis Star, then writing about real estate for The Philadelphia Inquirer and about schools for The New York Times...

Rethinking business cards

Posted on April 02, 2008
"I think how we market ourselves deserves to be re-examined. Marketing is about getting noticed, in a good way. Traditional marketing is no longer effective; people rely on it only because it's familiar," wrote Ernie the Attorney, a/k/a Ernest Svenson of New Orleans...

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